You’ve heard the catchword “garbage in, garbage out!”  It’s also true when they say “What You See Is What You Get!”  The acronym is WYSIWYG!

Having been in the digitizing trademark playing now for some twenty nonnegative years, I’ve seen virtually every kinds and types of artwork.  We every want and hope for the “camera ready” artwork to show up on our desk or computer files.  Fact is, we rarely see a “picture perfect” image and are usually due to perform miracles on the fuzzy or pixilated design.  Even with the latest software, some artwork crapper present a challenge to make ready for certain applications.

Most of our clients (and I suspect yours too) don’t realize that you haw not be able to attain the same “look”, as compared to what they see on a indicant out.  Depending upon the application an image haw requirement to be altered to allow for a better representation.  Of course we shouldn’t expect our customers to understand this matter, after every … that’s why they come to us.

One of the most helpful tips I received early on in my career was to declare my client return to their “printer” (person or consort who created their playing cards or letterhead) for crisp, intense artwork.  Knowing that if they had a playing card in hand, someone would hit to hit the example artwork on file somewhere within their means.  By suggesting to my client to hit their printer forward me the design, it would usually eliminate us having to “clean up” the image unnecessarily.

Of course there are the nowadays when your client brings in a paper sack or napkin, in which they hit scribbled an idea for you to emboss or engrave.  These are the situations when it’s nice to hit an artist on call or someone available to “redraw” the trademark for production purposes.  Most small shops do not hit the luxury of having such talent in house but once again, early on in my venture I learned to tap into another sources.

When we prototypal started out in the trademark business, the only “artist” was myself.  Telling it like it is … the best art I ever did was in my prototypal dot-to-dot foodstuff book!  When it comes to free hand drawing, I look to others with the God presented talent.  The solution?  I paying a visit to our local college and also phoned the high schools in our area, looking for artists.  There were several individuals I met through this process and I still use two of them in my existing playing today!  Talk about a metallic mine!!  These two individuals hit spurred on numerous projects and helped grow our consort to many different levels, nonindustrial thousands of clip prowess images and logos for the trade.

What I learned was, if I wanted to supply my client with a top quality logo.  I needed to start with something of value.  Even if it meant having to lease an artist to recreate the drawing, it was worth the effort.  Having a quality image to work from made every the difference in the world when digitizing the design.

I declare to you, by play with optimal quality in your artwork, you’ll avoid putting out the garbage!